Cables can distort the sound of a guitar by pushing the mids up and turning the highs down. Featuring a patent-pending design, new ELIXIR™ Cables are the most tonally transparent instrument cables available. These innovative guitar cables deliver the truest voice of a guitar by providing lower capacitance, clearer high frequencies and smoother, more balanced mids.
ELIXIR™ Cables are available in 10-, 15-, 20- and 30-foot lengths. ELIXIR™ Cables also feature a unique combination of extreme durability and flexible, non-twist memory for superior performance and easy, efficient use. The robust, branded plugs (both right and straight angle jack plugs are available) include custom grip housings for sure handling.
ELIXIR™ CABLES SCORES BEST-IN-SHOW AT WINTER NAMM 2008
Anaheim, CA, February 6, 2008 –Elixir® Strings hit a high note with NAMM University during Winter NAMM 2008 with the debut of its Elixir™ Cables, deemed a “Best-In-Show” product within the Best-in-Show panel’s Round 2: Gotta Stock It! category.
Elixir™ Cables, which represents the celebrated manufacturer’s first fretted instrument accessory outside of guitar strings, received the “Best-In-Show” designation after a panel of six well-known industry experts walked the convention floor, scoping out the most exciting new products and services. Winners were announced the final day of the show.
“Elixir Strings is honored to have its new product line, Elixir Cables, named as a ‘Best-In-Show’ product by NAMM University,” says Craig Theorin, Elixir® Strings product manager. “Throughout the 10 years as the long-life string brand, Elixir Strings has dedicated itself to developing and delivering high valued products for today’s musicians. We are proud to receive this recognition and are delighted to know that our new cable line is being well received, which indicates that we are upholding our commitment to our delivering innovative and valued products.”
Featuring a patent-pending design, Elixir™ Cables delivers the most tonally transparent instrument signal. These innovative guitar cables offer the truest voice for your guitar by providing clearer high frequencies, and smoother, more balanced mids. Elixir™ Cables is developed by Elixir® Strings and its parent company, W.L. Gore & Associates, which has been developing high-performance cables for the last 50 years.
The cables within the new line are available in lengths of 10, 15, 20 and 30’ (both right and straight angle jack plugs are available). Elixir™ Cables also features a unique combination of extreme durability and flexibility, with non-twist memory for superior performance and easy, efficient use. The robust, branded plugs include custom grip housings for sure handling.
Taken from emusician.com